Air Malta Launches New Website

Air Malta has launched a new website which fully integrates its mission to be an ambassador and guide for Malta. The website also includes a major overhaul to both the  flight selection process and user experience. 

The site takes advantage of the latest cloud technology and is built for scalability and resilience.  It is  a further milestone in the airline's efforts to restructure operations and to build a platform for an improved customer experience. Air Malta undertook a review of the online purchase process with a view to make it simpler, faster and more secure. 

To celebrate this launch, Air Malta will be offering a 25% discount on its published fares to/from its scheduled destinations.  This offer will only be available for sale through its portal  It will open today Wednesday 20th March 2013 at 00:00 am and will be available up to Thursday 21st March 2013 at 11:59 pm Malta time.  Tickets purchased through this offer are valid for travel between 01st April and 30th June 2013.  Certain conditions may apply. 

The airline is also aiming to increase personalisation for all users.  This has been achieved through the integration of social media, the identification of the location of users, and the consolidation of the airline's databases. 

Commenting on this launch, Philip Saunders, Air Malta's Chief Commercial Officer said, "We are very excited to launch this website. This project provides a platform for more services to be offered to make travel with Air Malta easier and more convenient. We wanted our site to be the best in class, with simple and clear navigation and by personalising the experience by offering the most appropriate content to each and every user. Above all, we aim to be a showcase of our Islands by offering insight into our way of life, providing information on attractions for visitors, and communicating all that is special about Malta and Gozo. attracts over 15,000 daily visits with some 10,000 online bookings every month." 

The site was soft-launched three weeks ago.  During this period the airline has undertaken various upgrades and improvements aimed to provide a more user-friendly and smooth experience.  This has been independently verified by Google Analytics, the industry's indicator of a website's performance.  The site's functionality and usability has also been independently tested by a London-based testing company and the positive results received have confirmed the improvement registered.

Ian Castillo, Managing Director of ICON, the company entrusted with's development said: “With the launch of the new site, Air Malta has taken a major stride forward in making information available to its customers. We have improved the user experience on the site and brought technology, usability and efficiency closer to the passenger using a Content Delivery Network. This ensures high availability and performance for the international users as content is served from data centres closer to their locality.  We are proud to have worked on this exciting project."

The website has been built from scratch with a new content structure and contains hundreds of new content pages promoting Malta as the premier Mediterranean destination that it is. 

New languages have been added and the site is now available in seven languages (Maltese, English, German, Italian, French, Russian and Dutch) while the settings change based on the user's browser language preferences. 

It has been re-designed to offer a one-stop-shop to customers through a range of online booking and payment facilities that include Air Malta flights, a wide selection of hotel accommodation in Malta, and car hire. This has been further secured since all financial data passes through secure and encrypted connections.  

With integrated social media and business-intelligence tools, Air Malta will also be able to customise visitor experiences allowing it to better shape its product-offering and convert visitors into loyal customers.

Local firm ICON ( were selected following a comprehensive request for information and a request for proposals procedure. Both local and foreign organisations have competed in this process which was headed by a team from the airline's Commercial, IT and Project Management Offices.
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