Air Malta Appoints Joseph Calleja As Brand Ambassador

Air Malta has appointed the world-class Maltese tenor Joseph Calleja as its brand ambassador.

Calleja has risen to international stardom and has appeared in over 28 principal roles in most of the world's leading opera stages including New York’s Metropolitan Opera, London’s Royal Opera House at Covent Garden, the Vienna Staatsoper, the Deutsche Oper, Berlin, Vienna State Opera, and the Zurich Opera. His third solo album released last year on Decca, The Maltese Tenor, debuted as the best-selling vocal album on the core classical charts in the U.K. and Germany.

Speaking during the press conference  organised  to announce this  agreement Air Malta's Chief Executive Peter Davies said, "Air Malta is  proud to have  appointed  Joseph Calleja as its Brand Ambassador. Mr Calleja’s status in the international arena is impressive. His reputation as a  renowned performer  with  a  Maltese identity makes him  undoubtedly 
one of the best ambassadors the airline can have to promote both Malta and  Air Malta.  This  agreement is  yet another milestone in the airline's efforts to support the promotion not only of the airline's new brand identity but also of the Maltese islands overseas." 

Philip Saunders, Air Malta Chief Commercial Officer, said: 'We are thrilled to welcome Joseph Calleja as Air Malta's Brand Ambassador. Joseph is an outstanding representative for our Islands and stands for all is that great about Malta. This is a perfect partnership as Air Malta also aspires to become the ambassador, guide and broker for the very best that the 
Maltese Islands can offer.'

Tenor Joseph Calleja said, "I love Air Malta and I am proud to be associated with our national airline. Everytime I board an Air Malta aircraft I immediately feel  I'm in Malta.  I am looking forward to be the airline's brand ambassador through which  I can also promote  my Maltese heritage." 

The three-year agreement was signed today between Air Malta and NNG Promotions, the local representatives of tenor Joseph Calleja

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