Malta Tourism Authority and Air Malta treat German travel organisers to exclusive performance by Joseph Calleja

Date:   Friday, 23rd May 2014
Ref:     052–2014 EN

Malta’s star tenor Joseph Calleja treated German travel industry executives to an exclusive performance at the Bavarian State Opera  in Munich, organised by Malta Tourism Authority and Air Malta.

The event was held for organisers of meetings, incentives, conferences and exhibitions, known in the travel industry by the acronym MICE.

Joseph Calleja – Malta’s famous star tenor and Air Malta’s brand ambassador – is a regular and very popular cast member on international and German opera stages.

On May 9th, he performed the leading role of the Duke di Mantova in Verdi’s “Rigoletto” at Munich’s renowned “Bayerische Staatsoper” (Bavarian State Opera House).

On this special occasion, the MTA and Air Malta helped raise awareness about the Maltese Islands as a varied MICE destination, while networking with the German MICE industry.

Eleven top-notch guests from the German MICE sector including decision makers, MICE agencies, corporate buyers, conference organisers, associations and institutional planners accepted the MTA’s and Air Malta’s invitation and spent an unforgettable opera evening in Munich. After the event Joseph Calleja joined the group for a meet and greet.

Air Malta already presented two social media video clips with its VIP ambassador; Joseph Calleja sings 'O Sole Mio' on an Air Malta flight and Joseph Calleja: There's no place like Malta

The award winning Mediterranean island of Malta has seen record numbers of MICE visitors in recent years, retaining its long-held position as a favourite short-haul destination of choice for conferences and incentives. Easily accessible, versatile, flexible and dynamic, Malta offers great value of money, high quality infrastructure, unbeatable locations steeped in history and an expert network of quality assured destination management companies and professional suppliers who will turn any event into an unforgettable experience. 

Malta Tourism Authority and Air Malta treat German travel organisers to exclusive performance by Joseph Calleja

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