12 June 2014
MTV has invited some global superstars in the music industry to return to Malta and put on one of the largest open air concerts in Europe, known as the ‘Isle of MTV’. The date is set for the 25th June and the concert is free for all to attend.
The Isle of MTV concert is the finale of a week-long festival of live music all around Malta. Held on the Granaries in Floriana a crowd of around 50,000 people typically attend what is promised to be one of the Summer's must see events.
Isle of MTV has been held in Malta annually since 2007. The concert is recorded and aired in an hour long special on MTV all around Europe later in the summer. Malta has hosted world class artists such as:
- Lady Gaga
- Enrique Iglesias
- David Guetta
- Snoop Dogg
- Flo Rida
- Jessie J
- Rita Ora
The entire event is unique. It offers many people across Europe an opportunity to experience some of the world's best and emerging artists, completely free of charge. Malta has now become an important annual destination for music lovers.
Since Isle of MTV launched over seven years ago it has made a significant impact on the number of visitors to the Island, especially tourists under the age of 24. Recent statistics have shown that this age group now accounts for around 20% of all tourism coming to Malta. The concert also provides work for local businesses for services such as security, talent dressing rooms, crew catering, bar staff, power management and cabling. Around 250 employed and voluntary staff are required without whom the event would not be possible.
What is in store this year? Confirmed acts so far are Hardwell, Kiesza and Dizzee Rascal.
Hardwell was voted the #1 DJ in the world 2013 and still currently holds the crown and is mentored by Tiesto. Hardwell is known for countless floor filling club anthems that have swept dance floors worldwide.
Kiesza is an emerging artist tipped by many leading figures as 'the voice of the new house renaissance'. Her YouTube video of her debut smash hit 'Hideaway' has received over 23 million views and is still climbing!
Dizzee Rascal is a platinum selling, award winning, English grime MC who has produced many chart topping successful hits such as 'Fix Up, Look Sharp', 'Bassline Junkie' and 'Bonkers' and has been performing for over a decade.
There is an opportunity this year for a local band to open the show. An MTV judging panel will select the top entries and the bands will compete for the public vote between 12th and 17th June. The winner will be announced the day after.
All is looking set for another fantastic concert, with the line up looking promising. This said, and I am only speculating, but I think the team at MTV have something else up their sleeve. Maybe another act to be confirmed? We'll wait and see!
Photos taken from Isle of MTV's Facebook page.
Author: Sabine Jung