AIR MALTA web-based services are brought to you by Malta's national carrier. We have built our business on the strength of the quality of our service and we therefore feel responsible for ensuring that the privacy of our users is appropriately protected at all times.
Privacy & Personal Information
Personal information is defined as being any information which can be linked to an identified or identifiable individual. Quite simply, if any information can be linked to you it becomes personal information and we therefore take great care when collecting and processing such information in order to protect the privacy of our users.
Collecting your Personal Information
When you register, and in any visit subsequent to registration, we collect your information in two main ways: by asking you directly when you wish to use certain services e.g. e-mail. During the registration process we require you to complete certain fields, request that you complete other fields and ask you to select a username and password so that we have sufficient minimum information necessary to provide our services to you; by tracking your visit to our site and your preferences when accessing various parts (e.g. if you access our business travel or Winter sports sections we can reasonably assume that you are interested in such subjects). By learning more about your preferences we can better customise your use of our services as well as provide direct advertising of products and services in which you may be interested. One way of tracking your visits is through the use of "cookies" about which you may find more details below.
Fair and Lawful Purposes for Collecting your Information
We collect your personal information for four main purposes:
Operational - in order to be able to provide the right service you require which may depend on the hardware & software installed in your home or office
Selective information channelling - in order to know which news or other information you prefer to read first, thus saving you time Direct marketing and advertising - bringing you information about products and services which may be of interest to you. Enable you to participate in special offers, contests/competition.
Using your Information
AIR MALTA uses your personal information to:
- Select the news and information which it knows you are normally interested in so that this will appear first next time you log on
- Know your preferences and direct advertising for products and services in which you may be interested. We do this by deciding which advertising banners and displays you get to see by sending you e-mails about a specific offer. In this way we can support the services we offer you without revealing your personal information to those suppliers who may wish to promote their products and services. This means that we do NOT need to give your personal information to suppliers and sponsors. Instead they tell us what they wish to promote and the categories of people they would like to reach and then only WE (i.e. AIR MALTA) know whom we need to target. Thus, AIR MALTA acts as a middleman between the advertiser and you the customer. For example, an advertiser tells us that he/she wishes to reach an audience of males over 25 interested in winter sports clothing and if you have previously displayed interest in winter sports travel we will decide to forward such advertising to you and not to your neighbour who is probably much more interested in receiving information about travel books.
- With your permission we may share the information that you provide to us with selected third parties, primarily our advertisers and sponsors. You may opt-in of such sharing of information at the time of registration or later. If you opt-in to have such information shared at the time of registration, you will be able to opt-out any time thereafter.
- From time to time we may run contests on our site in which we ask participants for contact information, e.g., their email addresses. If you participate in contests, your contact information will be used primarily to reach you in connection with the contests. We may also use the collected contact information to send you information about AIR MALTA, our services and selected sponsors. You may opt to receive such mailings at the time of registration for the contest. If you do not opt to receive such information, we will not contact you.
Your Right to Access and Control your Personal Information
To make sure that you can control your personal information AIR MALTA enables you to:
view the personal information we hold about you;
request that any personal information that is inaccurate, irrelevant or out-of-date be amended or deleted;
choose to stop using our services and have your personal information deleted, if such deletion is permissible by law and/or will not prejudice AIR MALTA's position at law;
AIR MALTA has invested in various technical and organisational security measures to attempt to protect against the loss, misuse and alteration of personal information under our control. For example: we have built our systems with your privacy in mind at the design stage. AIR MALTA employees who have access either to the databases that store user information or to the servers that host our services must comply with strict security rules. While we cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such unfortunate occurrences;
Protecting your Sensitive Data
While all your personal information is protected by AIR MALTA using the various precautions and measures described above, some information is even more sensitive than others. AIR MALTA considers this type of personal information to be particularly sensitive and therefore, as an additional safeguard, only stores them in encrypted mode. Under no circumstance will we ever ask you for your password by e-mail or phone.
Legal Requirements and How Long we keep Personal Information
AIR MALTA may be required by law to:
Disclose certain personal information for purposes of law enforcement or national security;
Store personal information for various periods of time (e.g. in connection with tax laws);
As a rule AIR MALTA will not store your personal data for a period of more than ten years.