Air Malta Launches Trade Blitz in the UK

11 May 2016

Date: Thursday, 05 May 2016
Ref: 035-2016

Air Malta is undertaking a major UK trade awareness campaign during the months of April and May.  The Maltese airline is visiting over 900 corporate and leisure travel agents in the UK during a trade road show across various cities. 

A 16-strong team of Air Malta ‘Ambassadors’ is visiting independent travel agents in the key airport catchment areas of Heathrow, Gatwick, Birmingham, Manchester, Exeter, Bristol and Cardiff meeting agents to explain the airline’s products and services and flight schedule. The team is also sharing timetable updates and distributing point-of-sale materials and giveaways. Agents are also being invited to enter a short survey will also be entered into a competition to win a free 4 night summer holiday to Malta including return flights.

Commenting on this initiative Alex Savona, Air Malta’s Regional Market Manager said, “With up to 36 flights a week to/from the UK this summer, Air Malta is the best value airline to travel to the Maltese Islands. The increasingly popular Mediterranean islands are winning more short break visitors than ever as more frequent flights and an increasingly sophisticated UK travelling public discovers that there’s a lot more than just sun and sea in Malta.

The warmth of the Mediterranean sun, the clarity of the Mediterranean Sea and the welcoming smiles of the Maltese people together with the islands’ safety have won the hearts of visitors for years. From balmy beaches and trendy nightclubs, to magnificent ancient monuments and a stunning legacy of centuries’ old art and culture, Malta has something for everyone to enjoy and is a little treasure at the heart of the Mediterranean. 

Malta attracts tourists with its unique sites such as the Baroque city of Valletta, the old capital Mdina, the St Paul’s Catacombs in Rabat, Ggantija Neolithic Temples in Gozo dating back to 3600BC – the oldest freestanding structures in the world older than Stonehenge or the Egyptian Pyramids, the World War II shelters and the Forts of St Elmo and St Angelo. Magnificent architecture from the time of the Knights of St John dominates the towns and villages you’ll visit. And with the capital Valletta confirmed as the 2018 European city of Culture, Malta’s popularity as a tourist destination is bound to grow further.

Air Malta operate more flights to the islands from the UK in the summer months than any other airline.  From May it operates up to three daily flights from Heathrow, daily from Gatwick, 4 flights a week ex Manchester and every Tuesday from Birmingham, Bristol, Cardiff and Exeter.  The airline offers very competitive fares and, unlike the majority of other airlines flying to the islands, economy fares include one free piece (20kg) checked-in baggage and one free piece (10kg) of cabin luggage.

Guests travelling in Business Class enjoy an upgraded meal service, a middle empty seat, extra legroom, fast track and free access to the business lounges at airports and 30kgs luggage allowance.  

Savona added, “These visits are very important for us. Such initiatives are intended to support our communication efforts in highlighting the uniqueness of the Maltese Islands and the services offered by Air Malta. We believe that travel agents have a vital role in the market when planning holidays and conferences for their clients. We hope that through our products and service we facilitate that process and continue being at their service in the years to come.” 

Air Malta operates a fleet of eight Airbus aircraft configured in business and economy cabins – 6 Airbus A320s and 2 A319s.  The airline carries over 1.7 million guests every year.


Pic 1: Co-op Coalville, Leicestershire  



Pic 2: Flight Centre, Manchester city



Pic 3: Co-Op Birstall, West Yorkshire


Pic 4: Althams Travel, Denton, Greater Manchester


Pic 5: Travel World, Exmouth


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