OH Leuven FC scores with Air Malta
Following the huge viral success of the Air Malta PSA-Gangnam Style video on Youtube, the airline is launching the second in a series of video clips to promote Air Malta with a smile.
This time the video features players from the Belgian Jupiler League team, OH Leuven, and former Maltese football legend Carmel 'Bużu' Busuttil.
The clip was filmed during a routine Air Malta aircraft check by the aircraft's engineering department.
The storyline is based on four footballers - dressed as Air Malta engineers - demonstrating their silky footballing skills and passion for the game.
When one of the players delivers a powerful shot heading towards the aircraft, 'Bużu' becomes the hero of the day with a spectacular flying-header which sends the ball out of play and away from the aircraft.
This video clip has just been launched by the airline on Youtube and is expected to attract great interest in Malta, Belgium and beyond.
The stars of the video are four young professional players from OH Leuven FC; Alessandro Cerigioni, Dean Michiels, Joren Dehond and Thomas Azevedo, who made the film during the club's winter training camp in Malta.
Carmel Busuttil is well-known in both Malta and Belgium, having played in the Belgian League as Club Captain for KRC Genk and he achieved more than 100 caps for his country in international matches.
The Maltese Islands are becoming an increasingly significant destination for training camps for European football clubs. Compared to continental Europe, Malta's weather has been exceptionally mild this winter providing perfect conditions. Clubs that have benefitted from Malta's facilities and climate in recent years include OH Leuven, Sheffield United, Manchester United, AC Milan, Juventus and Parma FC amoungst others.
Commenting on this initiative, Philip Saunders Chief Commercial Officer at Air Malta, said: "This new video is designed to build further awareness of Air Malta in an unexpected and fun manner. And there's a serious message too: Malta is ideally positioned as the perfect winter training destination for Europe's professional footballers. This clip increases awareness of the potential and we look forward to partner with more clubs to benefit from these facilities. We hope that the public will like the film and make it another viral success!"
Air Malta would like to thank the management and players of OH Leuven FC as well as Carmel Busuttil for their professionalism and co-operation.