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Air Malta’s Sales Blitz Champion Award 2013

Date: Friday, 04 July 2014
Ref: 061-2014 EN


A number of Air Malta staff were given the unique opportunity of travelling to various countries to promote the airline and the Maltese islands across various foreign travel agencies and tour operators. The initiative, entitled Sales Blitz, is held in conjunction with the Malta Tourism Authority

“The Sales Blitzes offer a fantastic avenue for growth and development, both for the brand and the airline’s staff. The personal contact of employees with prospective clients makes the exchange far more memorable and valuable, providing a holistic experience,” commented Philip Saunders, Air Malta’s Chief Commercial Officer. 

Staff volunteers, assisted by the airline’s representatives in the particular country, were given the chance to meet with travel agents and discuss the attractive opportunities Malta offers as a destination. The team discusses details of Air Malta’s flight schedule, prices and products with the aim of developing new business opportunities. 

During a short presentation held at the airline’s Commercial department, the Greek team, led by Kostas Moschidis and assisted by cabin crew Vanessa Buhagiar, was awarded the ‘Sales Blitzes Champion 2013’.  They team scored the largest amount of bookings on new business development in foreign countries.

“Together, Mr Moschidis and Ms Buhagiar sold more than a thousand airline seats, which is quite impressive. Overall, this year’s Sales Blitz sold more than 10,000 seats, generating a total of approximately €1.2 million after a six month snapshot, €600,000 of which is new business for 2013,” continued Mr Saunders. 

Air Malta’s Chief Commercial Officer congratulated the two Air Malta team members on their success at representing Malta and the country’s national airline as brand ambassadors. 

The trips, which take place over a span of five days, consist of approximately 20 meetings with potential new business clients (tour operators and agencies) in more than 10 countries all over Europe, including the UK, Italy, Belgium, Austria, and the Netherlands.  Prior to embarking on this experience, those selected to represent Air Malta were trained on sales techniques.

This job rotation initiative assists the improvement of overall organizational performance levels, as skills which may be maximized are defined and developed to stimulate sales. It simultaneously generates a more holistic airline perspective through this new work opportunity.

The project is led by Daniela Mtanos together with Charles Cilia, Head of Sales and Regions.

Mr Philip Saunders, Air Malta’s Chief Commercial Officer, presenting cabin crew member Vanessa Buhagiar with the Air Malta Sales Blitz Champion Award 2013.

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