Air Malta Triples On-line Bookings Through Airmalta.com
Date: Friday, 04 October 2013
Ref: 076-2013 EN
Air Malta has tripled online bookings during the first five days of its current seat sale compared to the same period last year. Last Sunday the airline launched a campaign offering a 25% discount on over one million seats on 23 scheduled destinations in and out of Malta.
"We are delighted with the response," said Philip Saunders, Air Malta’s Chief Commercial Officer. “As expected UK routes proved to be very popular with customers. Other destinations performed very well too including those in Germany, Italy and France. This campaign assists Air Malta in continuing to be the number one airline contributor to the record number of visitors to the Maltese Islands,” Saunders added.
“This is a another great opportunity for both locals and visitors to grab a bargain flight from Air Malta with the opportunity to choose dates over a nine month period right up until the end of June 2014. But remember to book by 11:59pm on Sunday 6th October so you don’t miss out!”, emphasised Saunders.
This sale is accompanied by an international advertising campaign across all the airline’s network on various media including traditional print, radio and online. Air Malta adverts are currently running on the online sites of major newspapers including Le Figaro, The Guardian, The Observer, Evening Standard, Bild, La Republica, La Sicilia and Corrierre della Sera.
The sale ends at 11.59pm next Sunday 6th October.