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Air Malta Awakens The Spirit of Christmas With New Film

Date: Wednesday, 11th December 2013
Ref: 090-2013

A vibrant Christmas market featuring folk music, holiday treats and lots of candles sets the scene for Air Malta’s latest video.

The video, which is being issued today, is themed around Christmas in a similar style to the video released in the summer, where hundreds of candles were lit at Gnejna Beach to create various iconic images connected to Malta.

This time the candles display Christmas-themed images including a Christmas tree, a stocking and a crib. 

Using the tagline “Awaken the spirit of Christmas”, the video is being shared on Air Malta’s social media channels on YouTube, Facebook and Twitter.

The video was created and produced by BRND WGN, directed by photographer Kurt Arrigo and filmed at the majestic Villa Bologna. Music was performed by local folk trio, Stalko. 

“Malta is a fantastic destination, even during the winter months. We may not get any snow, rather we are blessed with lovely mild weather and a true Christmas spirit! We trust the video reflects this in a heart-warming fashion,” said Chief Commercial Officer, Philip Saunders.

Air Malta’s summer candles advert was viewed by 95,000 people on YouTube and was featured on the homepage of Advertising Served, a top worldwide showcase of creative art direction.

Watch the Christmas video here:

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